Promoting the concept and reality of scarcity to create a frenzied environment within which the actions of the consumer become more and more like the reflex movements of animals in the wild through which the human is assimilated into the overwhelming commercial environment.
An environment which increasingly plays on the deep rooted age old tendancies that have their origins in the pre-historic swamps. Humans being reduced to the level of algae seeking sunlight.
The death of art.
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